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In its latest bid to curb unauthorized AI-generated deepfakes, Google is taking new steps to remove and demote websites in searches that have been reported to contain illicit images, the technology and search giant said on Wednesday. An AI deepfake is media created using generative AI to produce videos, pictures, or audio clips that appear real. Many of these fake images depict celebrities like actress Scarlett Johansson, politicians like U.S. President Joe Biden, and, more insidiously, children. “For many years, people have been able to request the removal of non-consensual fake explicit imagery from Search under our policies,” Google said in a blog post. “We’ve now developed systems to make the process easier, helping people address this issue at scale.” Such reports, a Google spokesperson further explained to Decrypt, will affect the visibility of a site in its search results. “If we receive a high volume of removal requests from a site, under this policy, that’s going to be used as a signal to our ranking systems that that site is not a high-quality site—we’ll incorporate that in our ranking system to demote the site,” the spokesperson said. “Broadly speaking, that’s not the only way that we can go about limiting the visibility of that content in search.” With Google’s new update, when a request to remove non-consensual deepfake websites found in a search is received, Google will also work to filter similar search results that include the name of the person being impersonated. “What that means is that when you remove a result from search under our policies, in addition, what we’ll do is on any query that includes your name—or would be likely to surface that page from search—all explicit results will be filtered,” the spokesperson said. “So not all explicit results will be removed, but all explicit…

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Filed under: News - @ August 3, 2024 11:22 pm