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Business Insider co-founder Henry Blodget, speaking at an event in New York City. (Photo by Roy … More Rochlin/Getty Images) Getty Images Following the announcement that Business Insider would lay off 21% of its staff, a move driven largely by Google’s AI-centric search changes, I reached out to one particular Substack writer in an effort to get his take on the news: Henry Blodget, whose newly launched Regenerator newsletter aims to “analyze the most important questions in tech and innovation.” The same Henry Blodget, of course, who co-founded Business Insider in 2007. “I was very sad to see the BI news,” Blodget, who was the outlet’s CEO from its founding through 2023, told me in an email. “They’re a great team and great people, and it’s really tough.” Tough is exactly how Business Insider CEO Barbara Peng described the situation facing the Axel Springer–owned business and tech news site this week in a company-wide memo, detailing the third major round of layoffs in the last few years. In it, she outlined the harsh realities facing not only her company, but digital media at large. “The media industry,” she notes at one point, “is at a crossroads. Business models are under pressure, distribution is unstable, and competition for attention is fiercer than ever.” Seventy percent of Business Insider’s output, the memo continues, “has some degree of traffic sensitivity. We must be structured to endure extreme traffic drops outside of our control, so we’re reducing our overall company to a size where we can absorb that volatility.” Journalism in the AI era The company’s union laid the blame for what happened at the feet of “strategic failures” on the part of management, which is currently grappling (as are news companies pretty much across the board) with a turn of events that media…

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Filed under: News - @ May 31, 2025 2:20 pm