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A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox. In 1989, Byron Trott was working at Goldman Sachs in the private wealth management division when he paid a visit to Jack Taylor, the founder of Enterprise Rent-A-Car Company. “Jack was there with his son, Andy, who was running the company,” Trott said. “And they said to me, ‘Sport, I don’t know who told you we have any money, but we are 10 to 1 levered on our business.’ Now, 36 years later, they are one of the model companies of the world, with significant excess cash. And the next generation will not only be maintaining the legacy of Enterprise, Alamo, National Enterprise mobility, but also the legacy of compounding wealth outside the business.” Part banker, part psychologist and part entrepreneur, Trott has helped many of America’s largest family-led companies grow from cash-starved startups to financial titans. The Walton, Koch, Pritzker, Wrigley, Pulitzer, Heineken and Mars families have all turned to him for advice and guidance. Warren Buffett once called him “the rare investment banker who puts himself in his client’s shoes” and added that “it hurts me to say this — he earns his fee.” As the ultimate wealth whisperer, Trott has built one of the most valuable networks in banking. And he is at the center of a revolution in private wealth and finance. As the fortunes of business owners like the Taylors have skyrocketed and their family offices have become sophisticated investment firms, wealthy families are buying, selling and building ever larger companies. The 500 largest family businesses globally generated $8.8 trillion in aggregate revenue and employ 25.1 million people, according to EY. Trott and…

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Filed under: News - @ November 21, 2025 4:25 pm