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Chiefs quarterback Patrick Mahomes takes “The Patrick Plunge” in his fourth Coors Light commercial. Coors Light Patrick Mahomes’ fourth advertising campaign with Coors Light whimsically matches the beverage’s ice-cold branding with the Kansas City Chiefs quarterback’s coolness under pressure. “We are obsessed with providing people with that experience of having a really cold, refreshing beer,” Marcelo Pascoa, vice president of marketing for Coors, exclusively shared. “He has this ability to deal with even the most stressful situations with a chill state of mind.” In the commercial, which went live on digital and social media on the morning of July 9, Mahomes takes “The Patrick Plunge” in a cold tub that is actually a giant version of his head. The cold tub not only plays on Mahomes possessing the cliché of having ice water in his veins — with 19 fourth-quarter comebacks in the regular season and six more in the playoffs, where he has an astonishing postseason record of 17-4 — but also his dedication to recovering from vigorous workouts. “I want him built like a bumper car,” Mahomes’ personal trainer Bobby Stroupe said. “I kind of need that. He chooses to play that way.” Since the NFL doesn’t permit its active players to endorse alcoholic beverages, Coors Light once again produced a clever work-around without specifically endorsing the beer. Created by Mischief @ No Fixed Address agency, the ad was shot in a production studio in Texas, where Mahomes lives in the offseason, in April. It took one day, and Mahomes was actually immersed in a cold tub during the day-long shoot, though staffers were obviously mindful to give the three-time Super Bowl MVP many breaks. Patrick Mahomes films his latest Coors Light ad during a shoot at a production studio in April. Coors Light One of the comedic…

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Filed under: News - @ July 9, 2025 11:27 am