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PHILADELPHIA, PA – OCTOBER 17: Ansel McCarthy, 4, wears an “I VOTED TODAY” sticker on his head … More after accommodating his parents to cast their early voting ballot at Roxborough High School on October 17, 2020 in Philadelphia, Pennsylvania. With the election only a little more than two weeks away, a new form of in-person early voting by using mail ballots, enables millions of voters to have already cast their ballots. President Donald Trump won the battleground state of Pennsylvania by only 44,000 votes in 2016, the first Republican to do so since President George Bush in 1988. (Photo by Mark Makela/Getty Images) Getty Images The 2024 U.S. Presidential election, apart from being a seismic result in favor of former and current President Trump, marked a major change in the business of campaigns. The first time utilization and mobilization of major content creators by both party machines was immortalized at Trump’s election victory party at Mar a-Lago by the UFC Founder Dana White in his deep praise of the prominent Podcasters instrumental in tipping the scales and delivering the winning campaign when he stated: ‘I want to thank the NELK Boys, Adin Ross, Theo Von, Bussin’ With The Boys. And last but not least, the mighty and powerful Joe Rogan’. The business of politics and campaigns – like a number of legacy industries, is now played out on the distribution platform that is relevant: social media. People under 40 years of age rush away from linear television, newspapers and radio airwaves that once defined media consumption. Online streaming grew to account for 40% of U.S. TV usage – in comparison to cable television sitting at an anemic 27%. Newspaper circulation dropped by 12.7% in 2024 Audio numbers have grown with the rise of Spotify and Apple Music and those…

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Filed under: News - @ June 27, 2025 9:25 pm