How Freepik Transformed From a Stock Image Platform Into a Generative AI Powerhouse
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Fifteen years ago, Freepik was just another stock image provider, helping designers find the right visuals for their projects. Today, it’s a completely different beast—a generative AI hub attracting over 60 million visitors a month. The shift wasn’t accidental. It was the result of a company willing to rethink its purpose and move beyond static images to something much bigger: a fully AI-powered creative ecosystem. Sitting in his living room , Freepik CEO Joaquín Cuenca Abela spoke with Decrypt about the state of the AI industry and how his company harnessed the opportunity generative AI brought for digital artists. “When generative AI appeared, we saw we could expand our mission,” he told Decrypt. “We were no longer limited to helping designers with pre-made content. Instead, we could adapt to what they needed and create something unique for each person.” The move paid off. Freepik is now a one-stop shop for AI-powered image and video generation, upscaling, animation, and more. Cuenca Abela put it simply: “We just want to give creatives more control.” Image: Freepik From blank page to AI engine Freepik started with a simple premise: eliminate the frustration of staring at a blank page. Before AI, the platform provided millions of stock images and templates that creatives could use as starting points. “The slowest, most painful part of the creative process was starting from zero,” Cuenca Abela said. “We helped eliminate that barrier by giving designers millions of images they could begin creating with.” Now, with generative AI, Freepik doesn’t just offer a library of content—the firm creates it on demand.“A photographer wasn’t a traditional Freepik user,” said Cuenca Abela. “They already had their images. But now, with our upscaler Magnific, they can enhance them in ways they never could before.” The shift has broadened its audience beyond graphic…
Filed under: News - @ March 11, 2025 10:19 am