How Nobody Sausage is Bringing its 33 Million Followers to Web3
The post How Nobody Sausage is Bringing its 33 Million Followers to Web3 appeared on BitcoinEthereumNews.com.
Viral creation Nobody Sausage started out as a way for Brazilian artist Kael Cabral to “learn more about character animation,” before going on to amass 33 million followers and billions of views across social media platforms including TikTok, X and Instagram. Built around the philosophy that “anybody can be nobody,” it’s no surprise that Nobody Sausage is now embracing the community-first ethos of Web3, launching its own token NOBODY to “bring the community together.” The Blueprint Nobody Sausage has built one of the most engaged communities in digital entertainment with 35M+ followers generating billions of views. It’s partnered with Netflix, Adidas, Sephora, Ryan Reynolds, Decathlon, and Hugo Boss, because of its immense following. But it… pic.twitter.com/DuEHiXgEGT — Nobody Sausage (@nobodysausage) October 24, 2025 Of course, the crypto space is littered with the failed attempts of mainstream brands to transition into Web3—so Nobody Sausage was determined to do things differently, reaching out to the team behind NFT collection Claynosaurz to ensure that its venture into crypto built on its history of “grassroots community engagement.” “When Kael jumped in and had those conversations with us, he really wanted to do a meme token,” Andrew Pelekis, CEO of Claynosaurz and creative studio Heeboo, told Decrypt. “We explained the benefits, the cons; you have a big, big brand, managing a token will take a lot of your time—but it’s also empowering to build up this community.” Following the launch of the NOBODY token on the Moonit launchpad, it soon became apparent that managing a growing Web3 community was a big undertaking for one artist. Enter Heeboo, which had been created from the outset with the intent of building a studio for Web3 brands and “translating it into real mediums.” “When Nobody Sausage came around, we had never anticipated that we’d have the biggest character…
Filed under: News - @ November 11, 2025 9:26 pm