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Since launching six years ago, Tom’s Watch Bar has grown to 18 locations by catering to fans on their way into or out of stadiums—with dozens more on the way. Welcome to the best seat not in the house. With its technologically supercharged ordering system and some speedy servers, Tom’s Watch Bar can get food to your table less than eight minutes after the ticket is rung up—and can bring you a beer in under two. The sports bar chain’s expansion only seems that fast. Since launching with four locations in 2019, Tom’s Watch Bar has grown to 13 restaurants in 2024 and 16 this year. On Thursday, that number will climb to 18 as the chain unveils its two newest venues, in Cincinnati and Milwaukee. And there are more on the lineup: Tom’s is aiming to open two more outlets in 2025, and another 10 to 13 each subsequent year. Despite a crowded market featuring established chains such as Buffalo Wild Wings, Beef ‘O’ Brady’s and Walk-On’s Sports Bistreaux—not to mention scores and scores of local watering holes—Tom’s Watch Bar has seen its core business revenue rise about 4% over last year, and its run rate (factoring in the new locations) has soared past $100 million, with its outlets averaging more than $6 million in sales. Every store is also profitable, with restaurant-level margins exceeding 25% on average and all 18 locations company-owned. That sort of success is notable in a tough segment where the once-mighty Hooters is looking to rescue itself from bankruptcy, after it filed for Chapter 11 in March and abruptly closed more than 30 of its roughly 300 locations. Tom’s appeal includes an elevated menu offering lobster tacos and craft beers and its dedication to a 360-degree viewing experience on game day, cramming each restaurant…

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Filed under: News - @ September 18, 2025 1:26 pm