The post How This Founder Turned A Crocs-Inspired Tote Into A $100 Million Business appeared on BitcoinEthereumNews.com.

Bogg Bag founder Kim Vaccarella started her company as a side gig in 2008 and was “scared to death” to make it her full-time focus. But accidental success during Hurricane Sandy recovery and virality among mom-focused Facebook groups has sent revenue—and demand—soaring. By Lindsey Choo, Former Contributor AtBogg Bag’s headquarters in Secaucus, N.J., the decorations on the office’s gray walls are sparse. Aside from a “#boggbabe” neon sign by the entrance and a shelf displaying some of its bags, the walls are largely blank as employees sit in cubicles typical of an office. The blank walls are a stark contrast to the whimsical plastic tote bags—which are shaped like picnic baskets and range in color from bubblegum pink to deep royal blue—from which the company has built a cult following. Founder Kim Vaccarella, 55, has an explanation for the dichotomy: She has had to move the company’s offices six times in the past five years, each time more than doubling the size of its warehouse to fit the growth of its inventory. Bogg had a two-year backlog coming out of the COVID-19 pandemic, Vaccarella said, as the company experienced an influx of orders from people who saw the bags on social media. “You’re all over Peloton Moms,”—a Facebook group of more than 110,000 members—she recalls her friends telling her. The company, which recorded $100 million in sales last year and which Forbes conservatively values at $88 million, is on track to hit its goal of $170 million in revenue in 2025 thanks to the success it found online – first on Facebook, then on TikTok and Instagram. The company has been profitable for three years, something Vaccarella said was made possible by strategic hiring (headcount is up to just north of 80 employees now, from a little less than 60…

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Filed under: News - @ July 30, 2025 11:29 am