The post How to Utilize Blockchain and AI Tech to Wipe Out Fake Reviews w/ daGama’s CEO Gabriel Hattar appeared on BitcoinEthereumNews.com.

In an era where mobile apps and digital marketplaces dominate consumer behavior, the authenticity of customer reviews has never been more critical. Shockingly, studies reveal that up to 30% of online reviews are fake, leading to misguided consumer decisions and tarnished business reputations. This problem is especially significant in the travel industry, where customer reviews play a crucial role in decision-making. Amidst this pressing issue, daGama is pioneering an innovative solution with its Multi-level AntiFake system and the first user-generated map of the best locations. We sat down with Gabriel Hattar, CEO of daGama, to discuss how their ecosystem aims to revolutionize the review industry. Why are customer reviews so important in 2024? Gabriel Hattar: Customer reviews have always been crucial, but their importance has skyrocketed in recent years. With the rise of online shopping, digital marketplaces, and social media influence, consumers are increasingly relying on reviews to make informed decisions. Reviews provide essential insights into product quality, customer service, and overall user satisfaction, significantly impacting purchasing choices.  The fake review problem is massive in various service sectors such as beauty salons, barbershops, manicures, home cleaning, handyman services, doctors, tutors, and more. However, current industry statistics are worrying: 80% of customers have encountered fake reviews in 2023, and over 67% of consumers believe that fake reviews are a major issue. In these sectors, fake reviews can lead to customers choosing poor-quality services or even fraudulent providers, undermining trust and causing significant financial and emotional distress. What is the current situation regarding fake reviews in the travel industry, and why is it so hard to get rid of fake reviews? Gabriel Hattar: In the travel industry, ratings play a crucial role, as travelers meticulously plan their trips by carefully checking hotel and restaurant reviews. Over 95% of travelers read at least…

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Filed under: News - @ August 10, 2024 8:14 pm