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General atmosphere during an IMAX private screening for the movie “First Man” at an AMC theater in New York City on Oct. 10, 2018. Lars Niki | Getty Images Entertainment | Getty Images More than a year before “F1: The Movie” would eventually hit theaters, Apple struck a deal with IMAX. The studio secured the use of IMAX’s camera technology as well as a three-week release in its theaters, a partnership that helped the film generate nearly $300 million globally in its first 10 days in cinemas. More than 20% of that haul came from IMAX screenings. In the U.S. and Canada, the company’s theaters have accounted for 25% of all domestic ticket sales for the film. That feat is made even more impressive by the fact that IMAX screens represent less than 1% of the total movie screens worldwide. Two other films released this year have exceeded 20% market share for the company — Warner Bros.’ “Sinners” and Paramount’s “Mission: Impossible – The Final Reckoning.” It’s a sign of strength for IMAX’s place in the rapidly evolving film industry. IMAX has long been a coveted destination for theatrical releases, but as consumer tastes continue to shift toward premium experiences, it’s quickly gaining market share and poised for exponential growth in the coming years. CEO Rich Gelfond is forecasting a $1.2 billion year at the global box for the company, which would be 33% higher than 2024’s haul and a record for the 55-year-old business. Wall Street analysts expect 2026 will be even better. “Post-pandemic a lot of activities, especially event activities, have really done well [for] premium brands,” Gelfond told CNBC. “You look at concerts, ticket prices went up. Premium seats have gone up. You look at sporting events, same kind of thing. Broadway. I think people, although they…

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Filed under: News - @ July 11, 2025 1:28 pm