TLDR;

Instagram will soon feature Meta’s new AI-powered video editor, enhancing Reels with quick, professional-grade effects.
The editor, built on Movie Gen technology, allows users to alter clothing, style, and backgrounds with preset AI prompts.
This innovation marks a turning point in video editing, making high-level creative tools accessible to everyday users.
Meta’s broader AI vision, including its “superintelligence” team, is steering platforms like Instagram into the next phase of AI integration.

Instagram is gearing up for a transformative update as Meta begins integrating its latest AI-powered video editing tool into the Reels feature.

The move signals Meta’s ambition to fuse advanced generative AI capabilities with one of its most popular social media platforms, aiming to empower users with creative tools that were once the domain of professionals.

The new editor, which is built on Meta’s Movie Gen technology, is already accessible through the Meta AI app, the Meta.AI website, and the Edits app. This marks a significant leap forward for Instagram’s video capabilities, especially at a time when user engagement is increasingly driven by short-form video content.

According to Instagram head Adam Mosseri, the editor will be rolled out gradually within Instagram itself, starting with Reels.

We’ve launched a new generative AI video editing feature (across the Meta AI app, https://t.co/NC2NjCbU9q + the Edits app) that helps bring your creativity to life with 50+ preset AI prompts to restyle your content with. https://t.co/TNg6wRtdFB

— Meta Newsroom (@MetaNewsroom) June 11, 2025

AI-Powered Creativity Heads to the Masses

Meta’s tool allows users to transform videos in seconds, using preset prompts to change backgrounds, visual styles, and even clothing. With more than 50 effects already available, users can now place themselves in snow-covered landscapes, sandy beaches, or adopt the stylized appearance of comic book heroes, marble statues, or video game characters. Although custom text prompts are not yet available, they’re expected to arrive later this year, broadening the tool’s creative potential.

This integration marks a broader industry shift where artificial intelligence is not just speeding up workflows but expanding what creators can imagine and execute. Previously, complex video effects required advanced software skills and significant time investment. Meta’s AI editor removes many of those barriers, offering near-instant transformations that were once only available in high-end production studios.

A New Phase in Video Editing Evolution

From scissors and splicing tape to digital timelines and now AI-driven interfaces, video editing has undergone radical change over the past century. Meta’s latest tool compresses what would once take hours into a few seconds. It’s a reflection of how artificial intelligence is accelerating the creative process, enabling users to focus on storytelling while the AI handles technical complexity.

Rather than aiming to replace human creativity, Meta’s approach positions AI as a collaborative assistant. By offering preset transformations and visual suggestions, the system provides creators with tools to enhance their narratives while keeping them in control. This partnership between human vision and machine efficiency is fast becoming the norm across creative industries.

Zuckerberg’s AI Vision Shapes Instagram’s Future

The expansion of AI editing tools into Instagram also fits into a larger narrative at Meta. Earlier this week, CEO Mark Zuckerberg announced a new “superintelligence” team focused on artificial general intelligence, underlining the company’s long-term commitment to building advanced AI systems. With plans for massive investments in AI infrastructure and talent, Meta is laying the groundwork for tools that go beyond automation and into creative generation.

By embedding AI tools directly into platforms like Instagram, Meta is accelerating the democratization of content creation. Anyone with a smartphone can now produce visually complex, stylized videos with a few taps. It’s not just about keeping up with TikTok or YouTube Shorts. It’s about redefining what digital self-expression can look like in an AI-assisted world.

 

The post Instagram Set for AI Makeover as Meta’s Video Editor Expands to Reels appeared first on CoinCentral.

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Filed under: News - @ June 12, 2025 12:27 pm