Interview With VALR CMO Ben Caselin
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As the global crypto landscape matures, Africa is undoubtedly emerging as one of the hottest regions to watch – where regulatory clarity, grasroots adoption, and institutional interest are starting to covnerge. Positioning itself at the centr of this transformation, VALR is a Johannesburg-based exchange that’s now leading the continent in terms of trading volumes. In the following interview, Ben Caselin, the Chief Marketing Officer at VALR, as well as a veteran of crypto hubs such as Hong Kong and Dubai, shares his perspective on the state of Bitcoin adoption in underserved communities, the evolving role of decentralized finance, and why integrity as opposed to hype may be crypto’s biggest asset. How would you characterize the current state of the cryptocurrency market in South Africa, and what unique challenges or opportunities does it present? The South African market for crypto has come a long way and is well-positioned to see more growth in the coming years. Crypto adoption, particularly around stablecoins and Bitcoin, is taking place at all levels of society. There are numerous projects driving the uptake of Bitcoin in townships and among communities who have for too long been excluded from the traditional financial system. At the same time, we have seen pronounced institutional interest in crypto assets, from companies adding Bitcoin to their treasuries and remittance companies looking to leverage stablecoin infrastructure, to banks looking into expanding their services to accommodate for crypto. With regulatory frameworks evolving globally, how is VALR navigating the changing regulatory landscape in South Africa and other markets where you’re expanding? In South Africa, already for years, VALR has closely worked with the country’s regulator, the FSCA, and we maintain healthy communication channels. In my view, South Africa’s regulatory regime is among the world’s foremost, perhaps even better than those in places like Singapore…
Filed under: News - @ June 12, 2025 6:29 pm