The post J Balvin Leads Creative Direction On New Revo Sunglass Collection NRGY appeared on BitcoinEthereumNews.com.

Styles from the new NRGY by Revo sunglasses collection designed by J Balvin Photo Courtesy of Deonté Lee/BFA.com Forty years ago, in the height of the Eighties, a new style of sunglasses was all the rage. These radical new frames borrowed technology from NASA’s coatings that protect satellites, thanks to Dr. Mitch Ruda, a NASA Astrophysicist and Optical Engineer. Ruda thought these coatings could also shield human eyes from the sun. Thus, the polarized lens was born. Fast forward four decades, and Revo is still revolutionizing eyewear with a new collaboration with international performing musical artist Colombian singer J Balvin, who serves as the brand’s creative director and style beacon. The NRGY launch CNX_01 collection, which features 10 styles, is a mix of sport and fashion styles geared at a fashion-forward customer and distributed through Revo’s boutique partners. Unlike other collabs or license deals where a celebrity or brand just adds their logo to a product, J Balvin has been very engaged at every step of the process. NRGY would not be the unique collection it is without J Balvin’s involvement and passion, as this is his vision for the eyewear, which is evident in every design and aspect of the marketing,” said Revo CEO Cliff Robertson. “With NRGY, that features our world-famous lens, you are getting the best in fashion and sport fashion along with the best performance optics available on the market, “Robertson added. REvo CEO Cliff Robinson and Latin musica artist J Balvin. Photo Courtesy of Deonté Lee/BFA.com Robertson gave Balvin criteria to ‘make it cool.’ For his part, the singer drew upon his own sense of design and style. “Sunglasses are a huge part of my style; I wear them most of the time. NRGY is the first time I’ve taken on the full role of…

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Filed under: News - @ July 15, 2025 2:25 am