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PARIS, FRANCE – JUNE 26: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from … More Fashion House) A model walks the runway during the Amiri Menswear Spring/Summer 2026 show as part of Paris Fashion Week on June 26, 2025 in Paris, France. (Photo by Francois Durand/Getty Images) Getty Images Since 2019, when Renzo Rosso’s OTB Group bought a minority stake in the LA-based menswear brand Amiri for an undisclosed sum, the brand has been on an upward growth trajectory. It’s partly due to Rosso’s experience, former Burberry SVP Adrian Ward-Rees joining the brand in 2023, and the designer Mike Amiri’s penchant for turning classic 1970s California design tropes into red-hot merch in the 2020s. Now, as the brand heads into its 11th year, among the news at the Spring 2026 Paris show is the expansion of women’s clothing. For this outing, Amiri turned the Carreau du Temple, a former 19th-century glass and ironworks market turned event space, into a French-style garden complete with a functioning fountain to recall a hotel or resort, as Amiri said backstage. As inspiration was drawn from a friend and LA-based artist Wes Lang, who created a body of work at the infamous Chateau Marmont, that famous lodging, or even the Ritz Paris, seemed an apt inspiration for the set. PARIS, FRANCE – JUNE 26: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from … More Fashion House) Fashion designer Mike Amiri walks the runway during the Amiri Menswear Spring/Summer 2026 show as part of Paris Fashion Week on June 26, 2025 in Paris, France. (Photo by Francois Durand/Getty Images) Getty Images “It’s based on having loungewear and hotel pjs, things you usually wear around the house, but formalizing it a bit, wearing in a way that feels like a suit…

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Filed under: News - @ June 27, 2025 12:28 pm