Bitcoin has become the foundation of a new lending product offered by K33 that enables qualified customers to take loans in USDC by placing security over digital possessions without the need to sell them. The service is aimed at attracting investors in liquidity during market uncertainties and moves into a Nordic environment where crypto-collateral lending is underdeveloped and low in growth.

K33 said that the product assists clients in unlocking capital without having to sell long-term positions. According to the firm, this structure helps users to avoid selling when prices are uncertain. The company is a digital asset brokerage and infrastructure provider. It is traded on the Nasdaq First North Growth Market and has institutional and high-net-worth clients.

K33 associated the new lending product with its interior Bitcoin treasury approach. The company indicated that the strategy employs assets on the balance sheet to promote revenue production and reduce client demand.

K33 Expands Bitcoin Lending in Nordic Market

CEO Torbjorn Bull Jenssen opined that crypto-backed loans will provide clients with liquidity without having to exit Bitcoin exposure. He added that the strategy indicates that K33 would rather want to utilize its reserves rather than use them passively.

Crypto lending is becoming increasingly significant in the international markets. This has made collateralized credit structures among many digital asset firms act as an alternative to traditional banking structures.

The Nordic region has lagged behind because of regulatory restraint and inadequate infrastructure. The business location of K33 makes the company among the first licensed regulators of structured crypto-secured lending.

Also Read: Binance CZ Highlights a Major Crypto Battle Heading Into 2026

The company indicated that the product will increase its service portfolio. It also develops an income-earning application on the Bitcoin assets owned by the firm.

New Lending Framework Expands Digital Services

K33 focuses on enhancing its position as a complete service digital supplier. The company claimed that brokerage services coupled with balance-sheet lending provide a smooth solution to those clients who are eligible.

The implementation starts with a managed onboarding process. K33 will first accept a small pool of users and then start giving access to more according to demand and eligibility. The interested clients can file an expression of interest. Individual reviews will be made to finalize loan terms.

World Liberty Financial ventured into digital asset lending as well last week. The project introduced a new lending and borrowing platform, with its USD1 stablecoin supply reaching over $3.5 billion.

This platform is referred to as World Liberty Markets, and it has a single, on-chain credit service market. It revolves around USD1 and the WLFI governance token. The platform is also powered by Dolomite infrastructure. It allows collateralizing Ether, tokenized Bitcoin, USDC, and USDT.

The introduction follows the resurgence of on-chain lending after the failures of several centralized lenders in the last market cycle. The industry is still in the process of restoring user adoption through transparent blockchain-based credit strategies.

Also Read: Bitcoin Scarcity Narrative Strengthens as 20M BTC Mining Milestone Nears

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Filed under: Bitcoin - @ January 19, 2026 8:26 pm