The post Layer3 Co-founder Brandon Kumar on building a user-centric crypto engagement platform appeared on BitcoinEthereumNews.com.

CryptoSlate’s SlateCast recently welcomed Brandon Kumar, co-founder of Layer3, to discuss the platform’s mission to revolutionize crypto engagement through user-owned value. Joined by CryptoSlate’s Editor-in-Chief Liam “Akiba” Wright and CEO Nate Whitehill, Kumar shared insights into Layer3’s business model, future goals, and the broader trends shaping the crypto industry. Redefining User-Owned Value Layer3’s core mission centers on “user-owned value,” a concept that flips the traditional advertising model. Kumar explained, “When a user is spending time on Layer3, they’re actually able to earn, in addition to discovering and finding protocols relevant to their needs and interests.” Unlike traditional platforms like Google or Facebook, which monetize user attention for corporate profit, Layer3 ensures users share the economic value generated from their activity. By fostering this shift, Layer3 provides users with a more direct connection to protocols and projects within the crypto ecosystem. Kumar elaborated, “What we’re trying to basically convey is this notion of a user who spends time but also earns economic value while being advertised to.” The Journey from Traditional Finance to Crypto Kumar’s background in traditional finance significantly shaped his approach to Layer3. He previously worked at Accolade Partners, a prominent alternative asset manager, where he gained experience in venture capital and technology investments. “We looked at what was happening in crypto venture and said it resembles a lot of what was happening in the 80s and 90s within traditional venture capital,” Kumar noted. This unique perspective allowed Kumar to recognize the potential of the crypto space early on. He emphasized that his financial experience taught him the importance of robust business models and defensibility. “Understanding business models and dispassionately thinking about them was essential,” he said, adding that the experience helped him make strategic choices in Layer3’s growth. How Layer3 Drives Engagement and Supports DAOs Layer3’s business model…

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Filed under: News - @ December 13, 2024 10:25 am