The post Lotte Group Moves 1M+ Vouchers On-Chain, Aptos Powers Quiet Web3 Shift for 500K Users appeared on BitcoinEthereumNews.com.

Key Takeaways: Lotte Group’s Giftiel platform has tokenized over 1 million vouchers on the Aptos blockchain. More than 500,000 users joined Web3 seamlessly, with no wallets or gas fees required. The integration hints at a broader rollout involving stablecoins and digital loyalty points. South Korea’s retail titan Lotte Group is redefining consumer rewards by pushing its voucher ecosystem onto the blockchain, quietly onboarding hundreds of thousands of users to Web3 without them even realizing it. Powered by Aptos, this initiative could mark a turning point for enterprise-grade blockchain integration in Asia. Read More: Over 10M Koreans Bet on Crypto: 70% Eye Bigger Investments Amid Retirement Fears Lotte’s Web3 Play: 1M+ Vouchers Go On-Chain Lotte Group, through its digital marketing subsidiary Daehong Communications, has partnered with Aptos to bring its popular Giftiel voucher platform onto the blockchain. Over 1 million real-world vouchers have now been minted as digital assets on Aptos, a Layer-1 chain known for its high performance and low-latency throughput. What makes this rollout significant isn’t just the scale, it’s how invisible the blockchain layer is for the end-user. More than 500,000 users have already onboarded into this system without ever touching a crypto wallet, signing a transaction, or paying gas fees. The experience remains as familiar as using a regular coupon app, but behind the scenes, blockchain ensures transparency, immutability, and automation. According to Aptos Labs, this is just the first step in a multi-phase rollout that could eventually include points, NFTs, stablecoins, and broader consumer financial products, all running on Aptos. Read More: South Korea Warns ETFs: Crypto Exposure Too High – Coinbase, MicroStrategy in the Crosshairs A Closer Look at Giftiel’s Tokenization Engine Why Aptos? Aptos was chosen for its focus on scalability, security, and UX-friendly infrastructure. Its Move programming language and modular architecture allow enterprises…

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Filed under: News - @ July 30, 2025 5:29 pm