‘Made In USA’ Brand Reputation Still Stands Strong In Global Markets
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“Despite ongoing geo-political and economic tension, the premise of Made in America remains strong … More in the world and is associated with perceptions of high quality,” said Stephen Hahn, RepTrak. getty Amidst escalating global trade tensions triggered by the Trump’s tariff policies, as well as questions about how his administration will exert U.S. influence throughout the world, the international reputation of the United States experienced a sharp decline this year. According to a global Ipsos poll conducted between March 21 and April 4 among nearly 23,000 adults in 29 countries, this downturn coincided with President Trump’s Liberation Day declaration. Across the globe, people’s perception of America as a force for good and positive global influence dropped from 60% in October 2024 to only 46% this year. What remained unanswered was how an increasingly negative view of the United States would affect companies doing business in international markets. RepTrak, a global leader in corporate reputation management, explored that question in a new study and found that the global reputation of the “Made in USA” brand remains strong and international consumers’ likelihood to do business with American brands is solid, with a few exceptions. “Despite ongoing geo-political and economic tension, the premise of Made in America remains strong in the world and is associated with perceptions of high quality,” RepTrak’s chief reputation and strategy officer Stephen Hahn shared. However, he noted that Canada is an exception, which is not surprising given the rising tensions between the two countries. “For all intents and purposes, brand USA actually still shines bright and is strong in the world at large,” he continued. “And when it comes to ‘Made in the USA’ versus ‘Made in China,’ the world universally prefers made in USA, with the exception of China.” Consumers Are On Edge The “RepTrak Alert…
Filed under: News - @ July 11, 2025 6:25 pm