Marathon Digital Holdings (MARA) has announced the launch of a $2 billion at-the-market (ATM) stock offering to fund its strategy of acquiring more Bitcoin.

The company, one of the largest Bitcoin miners in the U.S., plans to raise the capital through the sale of shares, with proceeds primarily aimed at increasing its Bitcoin holdings. The move follows the company’s previous successful offering, which raised $1.4 billion to support similar goals.

Marathon Digital $2B Stock Sale To Buy Bitcoin

MARA’s new equity program incorporates the selling of shares using a number of transactions facilitated by several investment firms such as Barclays and BMO Capital Market. The use of the proceeds is as follows with 40% to be used to purchase more Bitcoins, 35% for general corporate purposes and the remaining 25% for working capital.

The Bitcoin purchase plan is in line with the firm’s overall objective of establishing a long-term foothold in the digital commodities sector.

The new offering comes after a period of expansion of the holding of Bitcoins by the company. Currently, the company possesses 46,376 BTC, which makes it the second biggest holder of BTC among the number of listed firms. This decision is consistent with Marathon Digital Hope’s strategy to increase its Bitcoin holdings because it needs more capital following the challenging conditions in the mining industry.

Strategy to Boost Bitcoin Holdings

Marathon Digital has followed a similar model to another major firm, MicroStrategy, which sought funds for the purpose of acquiring Bitcoin. The company has migrated from the past method of mining and using its own generated bitcoins to buying the bitcoins through issuing of equity offerings and convertible bonds.

As the company is still making solid profits from mining, buying more coins directly in the market creates another channel to expand the company’s offerings.

The company’s past success with Bitcoin acquisition is evident. In 2024, Marathon Digital increased its holdings from 13,726 BTC to the current 46,376 BTC, demonstrating the company’s ability to scale its Bitcoin assets significantly. This aggressive expansion has positioned MARA as a major player in the digital asset space.

Economic Challenges and Strategic Adjustments

Marathon Digital’s approach comes at a time when the Bitcoin mining industry faces several economic hurdles. Rising energy costs and the recent halving of Bitcoin rewards have made traditional mining operations less profitable.

By diversifying into direct Bitcoin purchases, Marathon is adjusting to the shifting dynamics of the cryptocurrency market, ensuring its continued growth despite the pressures on its mining business.

The company’s decision to raise funds through equity offerings also addresses the ongoing need for capital to maintain and expand its operations. Despite these financial strategies, Bitcoin’s volatility remains a factor in the company’s long-term plans, with its future performance closely tied to the price of the digital currency.

Strong Liquidity and Market Position

Marathon Digital’s strong liquidity position remains a key aspect of its financial health. The company’s latest stock offering is a part of its broader strategy to manage its resources effectively and capitalize on market opportunities. Its current ratio of 4.94 indicates that the company is well-positioned to meet short-term obligations, which is essential as it navigates the fluctuating cryptocurrency market.

However, not everyone supports this approach. Renowned economist Peter Schiff has been vocal in his criticism of companies like MARA and MicroStrategy for their strategies of purchasing Bitcoin.

Schiff, a Bitcoin critic, recently dismissed the idea of acquiring Bitcoin as a viable long-term business model, calling those who invest in the cryptocurrency “fools.”

The post Marathon Digital Launches $2B Stock Sale for More Bitcoin Purchase appeared first on CoinGape.

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Filed under: News - @ March 29, 2025 7:47 pm