McDonald’s ends AI partnership with IBM for drive-thru orders
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McDonald’s is discontinuing the pilot AI project for the drive-thru system with IBM’s assistance. The food service company stated that the Automated Order Taker (AOT) system that was piloted in more than one hundred units will be shut down by July 26. Though the pilot has been effective, McDonald’s plans to explore other voice-ordering options. Also Read: Deloitte projects $40 billion losses in AI-led fraud by 2027 “While there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly.” Mason Smoot, chief restaurant officer for McDonald’s USA. Addressing AI errors and accuracy challenges Many cases of AI failures were posted on different social networks. People got the wrong orders, like sweet teas, or received unwanted additions like ketchup packs. Nevertheless, McDonald’s said that the aim of the trial was to see if voice ordering could make a difference in the ease of operations for the crew and the experience for the customers. McDonald’s is killing its AI drive thrus because they can’t even get simple orders right, yet people are still trying to use this technology in things like education and law and government… https://t.co/EnChOgPziW pic.twitter.com/S75fHN3dOl — Reid Southen (@Rahll) June 18, 2024 The AI initiative that was rolled out globally in 2021 incorporated both McDonald’s and IBM technologies to enable customers to place orders using voice commands when at the drive-thru. However, the technology struggled with recognizing different accents and dialects which affected order fulfillment. Some of the people familiar with the project pointed out that these issues played a role in the decision to terminate the cooperation. Also Read: Meta suspend plans to train AI on EU users’ data The move to cease the AOT project comes in the wake of increased automation in the restaurant business. Some companies, such…
Filed under: News - @ June 18, 2024 9:12 pm