The post Meliuz Considers Bitcoin as Strategic Asset Amid Shareholders’ Discussion on Expansion Plans appeared on BitcoinEthereumNews.com.

Brazilian fintech company Meliuz is making headlines as it plans to expand its Bitcoin holdings, emphasizing the cryptocurrency’s role as a strategic asset. As part of its corporate strategy, Meliuz seeks shareholder approval to allocate up to 10% of its cash reserves to Bitcoin, underscoring its commitment to cryptocurrency. “The generation of cash from operations is fundamental to the strategy of acquiring more Bitcoin over time,” the company stated in a recent announcement. Meliuz plans to make Bitcoin a major treasury asset, with shares responding positively to the proposal, jumping over 27% in just five days. Meliuz’s Strategic Shift Towards Bitcoin In a bold move, Meliuz aims to redefine its financial strategy by positioning Bitcoin at the center of its treasury management. With the board’s approval, the company has initiated plans to acquire and hold Bitcoin (BTC) as a significant asset, a decision that reflects a growing trend among corporations to integrate cryptocurrency into their balance sheets. This shift is notable as Meliuz intends to address the evolving digital finance landscape while maintaining its core cashback business intact. Market Response and Shareholder Implications The announcement of Meliuz’s Bitcoin initiative has elicited a robust market response, with the company’s shares skyrocketing by over 27% in a matter of days, demonstrating investor confidence. In the wake of the plan’s disclosure, prices surged from 3.28 Brazilian reals to 3.76 Brazilian reals on the Brazilian Stock Exchange, reflecting a strong buy-in from investors anticipating positive future valuations. Notably, shareholders who are critical of this strategic shift have the option to seek reimbursement if they held shares prior to the announcement date. The Broader Context of Corporate Bitcoin Adoption Meliuz is not alone in its pursuit of Bitcoin accumulation. Data from Bitwise indicates that publicly traded companies increased their combined Bitcoin holdings by 16.1% in…

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Filed under: News - @ April 16, 2025 6:24 am