TLDR

Méliuz raised approximately $32 million through a follow-on share offering.
The company plans to use the funds to expand its Bitcoin holdings.
Shares were priced at 7.06 reais each, offering a 5 percent discount from the last closing price.
Méliuz already holds over 320 BTC and intends to increase that amount significantly.
The company aims to position itself as a leading Bitcoin treasury firm in Brazil.

Brazilian fintech Méliuz has raised 180 million reais ($32 million) through a follow-on share offering to expand its Bitcoin reserves. The firm priced the shares at 7.06 reais each, reflecting a 5% discount from the last market close. This strategic move signals a deeper commitment to cryptocurrency as part of its corporate investment plan.

Méliuz Doubles Down on Bitcoin Investment

Méliuz plans to allocate the entire raised amount to purchasing more Bitcoin, extending its treasury investment strategy. The company already holds 320.25 BTC, which it acquired earlier this year using internal funds. With the new funds, it intends to grow its position and reinforce its long-term financial outlook.

This approach reflects confidence in Bitcoin’s performance as an inflation hedge due to its fixed supply. As inflation and currency volatility impact emerging markets, firms are increasingly seeking alternative stores of value. Bitcoin’s decentralized nature and resistance to monetary manipulation make it attractive for corporate treasuries.

Aligning Corporate Strategy With Market Trends

Méliuz aims to position itself as a pioneer in Brazil by embracing Bitcoin as a core treasury asset. By doing so, it aligns its strategy with its tech-savvy customer base and the country’s growing crypto ecosystem. The company expects this will also help boost brand identity and user growth across its platforms.

Brazil has witnessed a steady rise in digital asset adoption across both consumer and institutional segments. Regulatory improvements have helped firms like Méliuz participate in crypto markets with greater confidence. In response, more companies are integrating blockchain and crypto-based features into their offerings.

The firm has already declared itself as Brazil’s first Bitcoin treasury company and has embedded this direction into its long-term strategy. It plans to monitor the asset’s performance closely while leveraging price appreciation to enhance financial health. This also differentiates it from traditional fintech firms operating with conventional reserve models.

Bitcoin Adoption Grows Among Global Corporations

Globally, corporations are increasing their exposure to Bitcoin, led by firms such as Strategy and Metaplanet. Strategy recently acquired 1,045 BTC for $110.2 million, bringing its holdings to over 582,000 BTC. This trend continues to influence smaller companies, which see potential in holding Bitcoin for diversification.

Reports show that 26 companies currently hold more than 1,000 BTC in reserves, with seven exceeding the 10,000 BTC threshold. These purchases often generate public attention, particularly when disclosed via press releases and investor communications. In recent weeks, five more companies have joined the list of Bitcoin-holding firms.

Méliuz’s move reflects a broader trend in treasury management, as digital assets gain credibility as long-term financial instruments. The company expects this strategy to enhance investor value and strengthen its market position in Brazil’s fintech sector.

 

The post Méliuz Makes Bold Move: Raises $32M for Mysterious Bitcoin Push appeared first on CoinCentral.

---

Filed under: News - @ June 15, 2025 3:15 pm