Méliuz plans to raise $78.6 million through a share offering to expand its Bitcoin holdings.
Brazil’s central bank signals possible flexibility on stablecoin wallet rules after initial resistance.

Brazilian fintech company Méliuz is planning to raise up to 450 million reais, or about $78.6 million, through a primary share offering. Not to expand its services or acquire a startup, but to increase its Bitcoin holdings.

Méliuz Doubles Down on Bitcoin With Bold Treasury Strategy Shift

CNF previously reported that Méliuz had become the first public company in Brazil, and indeed in all of Latin America, to officially add Bitcoin to its coffers. After a majority of shareholders approved the new direction, Méliuz has gone full throttle and shifted to a strategy that makes Bitcoin the main axis of its long-term treasury.

The IPO is scheduled for June 12, 2025, with trading of the new shares starting four days later. In the meantime, existing shareholders will get a special opportunity through a priority period that starts earlier, June 4.

BULLISH BRAZIL’S MÉLIUZ PLANS TO SECURE UP TO 450 MILLION REAIS ($78.6M) TO BOOST IT’S BITCOIN HOLDINGS! pic.twitter.com/xrJsM8hZPY

— CryptoSavingExpert ® (@CryptoSavingExp) June 2, 2025

While the idea looks bold, not all investors immediately gave it two thumbs up. Méliuz shares (ticker: CASH3) fell more than 8% after the announcement of the plan.

The main fear came from the possibility of stock dilution, considering that there would be many new shares being thrown into the market. However, it is undeniable that since the beginning of this year, their stock value has skyrocketed by more than 217%.

On the other hand, the crypto climate in Brazil is full of conversation. On May 20, 2025, the Deputy Governor of the Central Bank of Brazil, Renato Gomes, expressed his concerns about the increasing use of dollar-based stablecoins for cross-border transfers.

According to him, around 90% of crypto flows in Brazil are now related to stablecoins, which are often used to circumvent traditional regulatory systems. He also highlighted the need for cross-border cooperation to address the widening regulatory gap.

However, a more flexible tone was heard a few days later. On May 30, central bank official Eduardo Nogueira Liberato indicated that the ban on stablecoin transfers to personal wallets would likely be reviewed.

This statement was quite surprising, because the previous proposal for the ban had been in the spotlight of the crypto community. If it is indeed canceled, it could be a fresh outlook for those who prefer to store their assets themselves without intermediaries.

Furthermore, more good news came from Binance. On May 21, the crypto exchange giant announced the integration of its Binance Pay service with Brazil’s national instant payment system, Pix. This means that Brazilians can now pay using crypto and have it instantly converted to fiat, much like a regular debit transaction. If you’ve ever bought a coffee and paid for it with a digital wallet, just imagine now you can use Bitcoin to do that.

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Filed under: Bitcoin - @ June 2, 2025 6:00 am