The post Meta is set to top $100 billion on investment in VR & smart glasses appeared on BitcoinEthereumNews.com.

Social networking firm, Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the company pushes its smart glasses. This comes as CEO Mark Zuckerberg described this year as the “defining year” for smart glasses as investment into the VR and AR segment has already exceeded $80 billion since the company launched the initiative in 2014, according to the Financial Times calculations and analyst estimates. Meta targets to add another $20 billion this year According to Meta’s annual report, the company poured $19.9 billion towards Reality Labs like, a record high for the group following over a decade of losses. The Reality Labs makes the firm’s Ray-Ban Meta smart glasses. Last week Zuckerberg referred to the glasses as a “real hit as well as its Quest VR headsets. Citing someone familiar with the matter, the Financial Times, revealed that Meta sold one million sets of the Ray-Ban in 2024 alone. The company also acquired a VR headset maker known as Oculus. Since this acquisition, Meta has invested more than $80 billion. Now, its annual report shows the company wants to pour more funding amounting to $20 billion into the division this year alone, showing the cost of Zuckerberg’s long-term initiatives to reduce his company’s reliance on Apple’s and Google’s devices for distribution of apps and services. This is also part of initiatives to build a new computing platform, according to the Financial Times. “Meta’s investments in Reality Labs are eye-watering, yet it’s not clear if they are unreasonable if you believe it can build the business that it’s looking to be, which is replacing [Apple’s] iOS,” said Matthew Ball, a tech investor and author of The Metaverse. Reality Labs recorded $2.1 billion in revenue in 2024, three years after the parent company rebranded…

---

Filed under: News - @ February 3, 2025 9:21 pm