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Meta Platforms Inc. has announced that it will inform its Brazilian users about how their personal data will be used to train generative artificial intelligence (AI). This comes after Brazil’s National Data Protection Authority (ANPD) called for the company to be more supportive of data use.  Meta users in Brazil will get an email, Facebook, and Instagram notification on how their data will be used to train the system, starting 8th September. The company will also allow users to disable the use of this data. This follows the recent ban of Meta’s new privacy policy by the ANPD in July this year. This ban was mainly because of the fear that personal data is being used to train AI algorithms. Meta pauses AI tools in Brazil during suspension The ANPD lifted the suspension last Friday after Meta committed to providing the required disclosures. The ANPD noted that in case of failure to meet the notification requirement, Meta may be fined 50,000 reais ($9,058) per day.  During the suspension, Meta banned generative AI tools in Brazil and other affected countries, including features like WhatsApp’s AI-generated stickers. Since WhatsApp is popular in Brazil, Meta’s decision impacted the users to a large extent. Meta noted that the suspension of these tools was a temporary measure while the ANPD sorted out the issues with the company.  Meta’s privacy policy suspension in Brazil was partly due to some previous incidents of AI abuse. Earlier this year, fake ads on Meta platforms employed AI to replicate the voice of Brazilian businessman Luciano Hang. The ads fooled users into purchasing products that were not real. Meta’s AI investments drive financial success Despite the regulatory challenges, Meta continues to invest heavily in AI, which has been a key driver of its recent financial success. As highlighted by Cryptopolitan…

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Filed under: News - @ September 4, 2024 5:21 am