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Social media giant, Meta Platforms has reignited its plans to train its AI using UK users’ Facebook and Instagram posts. The company revealed it will soon start training its AI models on data from adults’ posts in the UK and Brazil. The social media platform said it “incorporated regulatory feedback.” In a blog post, the company also claimed the move would enable its models to reflect British culture, history, and idiom. Meta also spoke of a revised “opt-out” approach to ensure that it is more transparent. Meta got greenlight to implement the plan According to a report by TC, AI at Meta tools are yet to be introduced in the UK and EU due to previously raised concerns by regulators about its plans, which resulted in a deadlock between the tech firm and EU over the matter. However, Meta revealed on Friday that it will soon start using data from adult accounts to train its AI models in the coming months after carrying out positive engagements with the Information Commissioner’s Office (ICO). The ICO is the UK’s data protection regulator. Meta added the company had received the green light to proceed with the process. The US tech giant said it would begin the process in the coming months after positive discussions with the ICO. “This clarity and certainty will help us bring AI at Meta products to the UK much sooner,” said Meta in a blog post. “We welcome the ICO’s guidance supporting Meta’s implementation of the legal basis of ‘Legitimate Interests’, which can be a valid legal basis for using certain first-party data to train generative AI models for our AI at Meta features and experiences.” Meta. While it is not very clear how the latest plan differs from the previous, Meta indicated it would not use private messages…

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Filed under: News - @ September 13, 2024 11:12 pm