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Meta announced Monday it will begin testing new paid subscription options across its major platforms in the coming months. Users will get access to enhanced features and artificial intelligence tools while basic services stay free. The social media company said that subscribers can access features designed to boost productivity and creativity, plus expanded AI capabilities. Premium tiers will be available on Instagram, Facebook, and WhatsApp. Paying members get special features and more control over how they share content and interact with others. AI integration and new video features The company plans to experiment with different subscription packages and feature sets. Each platform will offer its own unique benefits. Meta hasn’t settled on a single approach yet and will test various options before finalizing its strategy. A major piece of the new subscription plans involves Manus, an AI agent Meta recently bought for around $2 billion. The company wants to expand Manus as part of its paid offerings through a dual strategy. Meta will build Manus into its existing products while continuing to sell standalone Manus subscriptions to business customers. Alessandro Paluzzi, a reverse engineer known for uncovering unreleased features, recently shared a screenshot showing Meta working on adding a Manus AI shortcut to Instagram. Meta also plans to introduce paid tiers for AI-powered features like Vibes video generation. Vibes is a short-form video tool within the Meta AI app that lets people make and modify AI-created videos. Since launching last year, Vibes has been available at no cost. But Meta now wants to adopt a freemium model where basic access stays free but users can pay for additional video creation capacity each month. Details about paid features for WhatsApp and Facebook aren’t clear yet. But Paluzzi said Instagram’s subscription will include the ability to create unlimited audience lists, see which…

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Filed under: News - @ January 27, 2026 8:28 am