Michael Saylor Urges Apple to Invest in Bitcoin
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Michael Saylor urged Apple to buy Bitcoin, reigniting debate over corporate crypto strategy during a public exchange with Jim Cramer. Saylor’s company Strategy now holds nearly 570,000 BTC worth almost $60B, a journey highlighted in a recent Financial Times documentary. Apple is gradually opening up to crypto, now allowing external crypto payment links in iOS apps and supporting stablecoin payments via Apple Pay and Mesh. Strategy’s executive chairman Michael Saylor has once again reasserted his ardent belief in Bitcoin, strongly urging technology mammoth Apple to buy some of the flagship decentralized finance (DeFi) asset in a social media exchange with CNBC’s Mad Money host Jim Cramer on June 10. Indeed, Cramer posted about Apple’s buyback not working, stating his view that the company “can leave it to earn a lot or it can take some and integrate,” adding that it was “not a badge of dishonor.” In response, Saylor said that “Apple should buy Bitcoin.” Michael Saylor’s wild Bitcoin ride In May, the Financial Times dropped a movie about Saylor, called ‘Michael Saylor’s $40BN Bitcoin Bet.’ It reveals how he turned Strategy (originally named MicroStrategy) into a Bitcoin-holding powerhouse with nearly 570,000 bitcoins worth almost $60 billion. As a reminder, Saylor began his Bitcoin journey in August 2020, when he diverted $250 million from the company’s treasury reserves to the maiden cryptocurrency. Soon afterward, it became a long-term strategy of accumulation, during which Strategy spent billions of dollars on BTC. In late June, he shared charts showing MSTR outperforming BTC and tech stocks over three-month and one-year periods, arguing that buying Bitcoin, even at its all-time highs, still made sense based on long-term holding data. At the same time, he warned that institutional adoption might limit BTC access for individual investors. Apple and Bitcoin Meanwhile, Apple has been forced to…
Filed under: News - @ June 10, 2025 9:29 pm