MicroStrategy Adds $531M in Bitcoin, Pushing Holdings to 597K BTC Worth Over $64 Billion

Key Takeaways:

MicroStrategy now holds 597,325 BTC valued at over $64.35 billion, purchased at an average price of $70,982.
The firm recently acquired 4,980 BTC for $531 million, funded primarily through equity sales.
With over $21.95 billion in unrealized profit, MicroStrategy continues to double down on its aggressive Bitcoin accumulation strategy.

MicroStrategy has once again demonstrated unwavering confidence in Bitcoin, making a substantial $531 million acquisition as BTC prices hover above $107,000. It is an additional step that makes the company the world’s largest corporate holder of Bitcoin.

MicroStrategy’s Bitcoin Treasury Hits 597,325 BTC

Michael Saylor made headlines when his business intelligence company, MicroStrategy, unveiled its treasury Bitcoin strategy. With this latest purchase, the company now owns 597,325 BTC – meaning that it holds an estimated value of $64.35 billion worth of Bitcoin at current market prices.

The mean buy price for all purchases is $70,982 per coin – a total of $21.95 billion in unrealized profits. Such sum is nothing short of jaw-dropping, and it puts MicroStrategy way ahead of any other public company with Bitcoin holdings.

Latest Acquisition: $531 Million for 4,980 BTC

MicroStrategy bought 4,980 BTC between mid – and end of June, the U.S. publicly traded firm revealed in a filing with the Securities and Exchange Commission (SEC). The $531.1 million purchase was made at an average price of $106,801 per BTC — signaling the company’s readiness to buy at a historically high levels for the digital asset.

This aggressive turning came as Bitcoin sentiment in the market was on the rise, with BTC seeing a recovery from ~$101,000 to well above $108,000 during the same period.

How MicroStrategy Funded the Massive Purchase

There were equity offerings totaling $531 million to finance the purchase on the part of MicroStrategy, largely in the form of the sale of common stocks amounting to about $519 million, as well as preferred shares amounting to approximately $59 million.

The funding approach is consistent with the five previous acquisitions the company has made, as they generally involved the company issuing new stock, not cashing in existing assets. It offers a continued expression of investor confidence in the long-term viability of Bitcoin as a digital store of value.

Shares of MicroStrategy (MSTR) ticked up about 1.3% in premarket trading after the news. Analysts believe this indicates the market’s growing acceptance of Bitcoin as a credible reserve asset.

Year-to-Date Accumulation Nearing 86,000 BTC

Following the purchase of 4,980 BTC, MicroStrategy’s year-to-date acquisition of BTC has increased to 85,871 BTC — or almost $9.5 billion at current prices. For comparison, the company bought 140,538 BTC in all of 2024.

That means MicroStrategy may well still be buying aggressively in 2025 and could top its annual record – provided the market conditions were right and cash were available.

Custody Moves and On-Chain Activity Raise Eyebrows

Strangely enough, blockchain monitors found that MicroStrategy was reportedly shifted a total of 7,383 BTC, or $796 million at the time, spread across three new wallets after the buy. Although the company hasn’t made an official statement regarding why it took this step, I guess it’s part of some kind of strategic custody rearrangement for security.

Looking at the onchain data from Lookonchain, exception few buys, MicroStrategy is definitely HODL and don’t do nothing to it. The firm’s only known sale was in December 2022, when the firm sold 704 BTC temporarily to settle tax obligations, but bought back slightly more just a couple days after.

This steady behavior would underscore Saylor’s narrative that bitcoin is a multi-generational asset, not a speculative trade.

Michael Saylor’s Vision: Playing the Long Game

Michael Saylor has often emphasized that MicroStrategy’s Bitcoin strategy is not short-term. In a re-shared interview from 2020, Saylor described the company’s BTC accumulation as an investment in the future, stating:

“I’m buying it for the dude that’s going to work for the dude that’s going to get hired by the guy who takes over my job in 100 years. I’m not selling it.”

This philosophy has now manifested in one of the largest and most successful Bitcoin treasury strategies in history. The company’s unrealized profits speak volumes — but for Saylor, the strategy is about legacy more than balance sheets.

What This Means for the Broader Crypto Market

MicroStrategy’s continued accumulation at increasingly higher prices has broad implications:

Institutional Confidence: The firm’s purchases offer reassurance to institutional investors that even at over $100,000, Bitcoin is seen as a worthwhile long-term asset.
Supply Shock Potential: With 21 million BTC as the total cap, MicroStrategy now controls roughly 2.84% of all Bitcoin that will ever exist. This growing concentration has implications for supply dynamics and market pricing.
Benchmark for Corporate Adoption: Other public companies and funds often look to MicroStrategy as a benchmark for BTC exposure. This latest acquisition could reignite corporate interest, especially as Bitcoin stabilizes above the six-figure mark.

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