Michael Saylor has doubled down on his company’s plan to keep buying Bitcoin on a regular schedule, saying that short-term swings will not change the approach.

The message was simple and repeated: accumulation continues. Many in markets heard it as both reassurance and a reminder of how much the firm now depends on the asset.

Saylor’s Quarterly Buying Plan

According to public statements and company filings, the firm will keep making purchases every quarter. Reports say Bitcoin is being treated like a long-term reserve rather than a trading position.

That means buys continue no matter what headlines scream today. The tactic is deliberate and steady. It is designed to smooth the entry points over time.

A Massive Position And What It Means

The company holds 714,644 Bitcoins. On its own pages the value runs into the tens of billions. That level of accumulation places the firm among the largest single holders of the coin, and with such scale comes concentration risk.

The position was not built overnight. It was assembled over years, and much of it was funded through debt instruments tied to the company’s strategy of growth through accumulation.

Bitcoin Price Action In Context

Bitcoin has been volatile. It slid back below $70,000 this week after a run higher earlier in the year, and at one stage recently it had traded near a much higher peak that recalibrated many investors’ expectations.

Short-term traders are uneasy. Long-term backers are unbothered. Price swings of this size can push shares of companies with large crypto exposure down sharply, which is what happened to the firm’s stock as market sentiment shifted.

How Debt And Liquidity Factor In

Reports say Strategy carries more than $8 billion in total debt, including notes created specifically to fund purchases. Cash on hand is being used to cover ordinary obligations, with the company noting it has enough to pay dividends for a period measured in years.

Bitcoin Correlation With Tech Stocks

Meanwhile, many market players now treat Bitcoin like a high-beta asset that moves with tech stocks in risk-on episodes, rather than like a safe haven that shines when fear rises.

That shift in behavior is one reason some analysts have raised questions about the sustainability of a debt-financed accumulation model when prices move sharply lower.

Saylor’s Pledge And What Comes Next

The commitment by Saylor and his team to buy each quarter is intact. The company says selling is not on the table.

For outside observers, the question is whether steady accumulation funded in part by debt becomes a strength if prices recover, or a vulnerability if volatility persists and credit conditions tighten. The answer will emerge as market conditions unfold.

Featured image from Vecteezy, chart from TradingView

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Filed under: Bitcoin - @ February 12, 2026 3:00 am