The multi-year deal aims to fuse the Spurs’ globally recognized basketball legacy with Ledger’s cutting-edge role in blockchain security.

Set to debut during the NBA Draft on June 25, the new Ledger-branded jerseys will be presented to the Spurs’ two first-round picks—No. 2 and No. 14 overall. The partnership marks a pivotal step in the Spurs’ transformation from a traditional NBA powerhouse into a next-generation global sports brand.

“This moment cements a decades-long history of international collaboration and growth,” said RC Buford, CEO of Spurs Sports & Entertainment. “With Ledger, we’re connecting with the next generation of fans and leaders worldwide.”

Ledger and Spurs: Shared Values, Global Vision

The Paris-based Ledger, trusted by over 7.5 million users across 165 countries, secures more than 20% of the world’s crypto. Its enterprise-grade platform, Ledger Enterprise™, supports more than 70 global organizations. Ledger Academy, its educational arm, leads the charge in digital asset literacy.

“Partnering with the Spurs—an iconic, globally minded U.S. team—is a natural fit,” said Pascal Gauthier, Chairman & CEO of Ledger. “This marks a new chapter in Ledger’s mission to empower digital ownership.”

The Spurs’ deep French ties, including seven French players in franchise history, amplify the cultural connection with Ledger, a French-founded company. The partnership will also highlight the U.S. as Ledger’s largest market.

More Than a Patch: Global Outreach and Youth Development

Beyond jerseys, the partnership expands into community and educational initiatives:

Spurs Play Paris: Ledger will support the ongoing Paris court renovation project launched during the 2025 NBA Paris Games.
Spurs Tech & Basketball Camp: Ledger becomes the presenting partner of this STEM-focused youth program for ages 10–14, blending sports and technology.
Spurs Jr. NBA & Sports Academy: Ledger will also sponsor the team’s grassroots basketball development programs.

The Ledger patch will appear on San Antonio Spurs, Austin Spurs, and fan jerseys, as well as shooting shirts and practice gear—reinforcing a global vision that goes beyond basketball.

Spurs Cement Global Identity Through Strategic Tech Alignment

With players from over 30 countries having suited up since joining the NBA in 1976, the Spurs are widely recognized as pioneers in international scouting and global community engagement. This partnership with Ledger extends that legacy into the blockchain era—marrying security, innovation, and sport on a global scale.

The post NBA Team Unveil Global Deal with Ledger appeared first on Coindoo.

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Filed under: Bitcoin - @ June 25, 2025 1:30 am