The post Netflix Is Adding Generative AI Search and a TikTok-Style Feed appeared on BitcoinEthereumNews.com.

In brief An upcoming Netflix redesign will feature a TikTok-like feed on mobile. Netflix is integrating generative AI to let users request personalized recommendations. Netflix is redesigning its home screen with a generative AI-powered search feature, along with a TikTok-style vertical video feed for mobile to help users discover new shows and movies faster. The company unveiled the update during an online presentation on Tuesday. Along with the visual redesign, Netflix is working with ChatGPT creator OpenAI to develop a new search feature powered by generative AI. The feature will allow users to request personalized recommendations using natural, conversational language. “We’ve long used AI to personalize the rich set of information that we provide about each title, including synopses, artwork, and trailers, so that members can choose something that is a good match for them,” Netflix chief technology officer Elizabeth Stone said during the presentation. “Generative AI allows us to take this a step further, for example, by showcasing our titles in more languages and locations around the world, which is great for our members and great for the creators we work with.” The streaming giant said the redesign reflects years of behind-the-scenes development, and is now ready for a more visible transformation. Netflix did not specify when the new features would be available for all users, but pointed to a gradual release. “This is not the first change we’ve made to our home page,” said Netflix Chief Product Officer Eunice Kim. “We’ve been constantly improving it over the last 12 years, mostly behind the scenes. But now, thanks to a combination of new technology and the expansion of our entertainment offerings, we think it’s time to take a giant leap forward.” In the coming weeks, Netflix said it will begin testing the mobile vertical feed featuring clips from its…

---

Filed under: News - @ May 7, 2025 9:24 pm