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Ja 3 Courtesy of Nike Ja Morant’s name may be ubiquitous in sports headlines, but he’s now drawing similar attention in the sneaker world with the release of his latest Nike collaboration. The Nike “Ja 3” marks the third installment in his signature line, following the success of the Ja 1 and Ja 2 silhouettes. Morant and Nike unveiled the Ja 3 on April 20, 2025, during the NBA playoffs—when all eyes are on the court and the shoes helping him shine. With the unveiling of the Ja 3, Nike and Ja Morant aren’t just releasing another basketball shoe—they’re crafting a feeling with Morant mentioning that he wants consumers to feel “fearless.” Building on the uniform of the “Scratch” motif from his first two signature models, the Ja 3 arrives as a developed design that feels both intensely personal and just as unapologetic as Morant. A newly sculpted outsole, inspired by Morant’s bulldog crossover, brings a tactical edge to the silhouette, while a full-length ZoomX foam midsole ensures the kind of spring-loaded responsiveness that is needed for Morant’s signature dunk. But beyond performance, there’s symbolism. The Ja 3 is a reflection of Morant himself—fiery, explosive, impossible to ignore. Think: his controversial grenade celly during a game. Nike puts it briefly: “The Ja 3 was engineered to showcase Ja’s standard of bold, energetic design, channeling his hands-on creative approach into a silhouette that speaks to his ongoing contributions to sneaker culture.” Morant chimes in: “I told the Nike design team I needed something that talks before I even lace it up,” says Ja. “I wanted my third signature shoe to feel like my game and my personality. I told them, ‘Don’t be scared. Push it. Make it rugged, make it different.’ And they ran with it.” Ja 3 Courtesy of Nike…

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Filed under: News - @ May 1, 2025 3:28 am