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Nike Athlete Think Tank Cohort 4.0 Nike Five years ago, Nike introduced a first-of-its-kind program called the Athlete Think Tank, which was designed to with one clear goal: to confront the challenges women face in sports. The Think Tank accomplishes this by convening and listening to elite women athletes, and then implementing their feedback to drive innovation for female athletes at all levels. To-date, Athlete Think Tank participants have included Serena Williams, Sabrina Ionescu, Faith Kipeygon, and Chloe Kim, and over the past five years, the program has served as a trusted space where athletes can help shape Nike’s efforts to ensure all female athletes feel seen, heard, and supported. This year, Nike is doubling down on the belief that the future of sport will be shaped by women by kicking off Cohort 4.0 of the Athlete Think Tank, featuring top global athletes from across all sports. The list includes rising basketball star JuJu Watkins, Olympic medalist Sha’Carri Richardson, international soccer star Leah Williamson, basketball legend Sue Bird, plus many more. While their sports and backgrounds vary, these athletes share a collective goal of creating meaningful change by building a more equitable and inclusive future for women and girls in sport. For Sue Bird, a now retired athlete who has spent her post-playing career investing in women’s sports through venture capital, entrepreneurship, and media, joining the Think Tank is highly personal. “There’s the old adage, ‘leave it better than when you got there,’ and I think a lot of us in women’s sports feel that way,” said Bird. “That’s what makes the Think Tank so special.” From community grants to product design, the Think Tank is influencing everything from sportswear to systemic change. One of the most visible innovations born from the Think Tank is Nike Leakproof, which is a…

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Filed under: News - @ June 9, 2025 6:29 pm