Owner Of Reebok, Brooks Brothers, Dockers Expects Brisk Growth, Hiring In Asia
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Authentic Brands Group Chairman and CEO Jamie Salter traveled to Shanghai to open the company’s … More Asia-Pacific regional headquarters earlier this month. Authentic Brands Group Canadian businessman Jamie Salter first arrived in China in the 1980s in the early part of the country’s reform era. “They were just building the highways. I would stop and go to McDonald’s and get a bunch of burgers” because there were so few restaurants with Western-style food, Salter recalled in an interview in Shanghai last week with Forbes China, the Chinese-language edition of Forbes. Since then, factories along the roadways have been replaced by condos and apartments, and “you have every name-brand restaurant and all these fancy hotels,” he said. Salter’s career, which started in the sporting goods business, has taken off, too. The New York-based brand licensing business he founded in 2010 and chairs, Authentic Brands Group, has expanded into what it calls “a multifaceted lifestyle, sports, entertainment and digital platform” for world-renowned names, such as Reebok, Shaquille O’Neal, Brooks Brothers and others. Authentic’s portfolio generates more than $32 billion in global annual retail sales, according to company figures. Shareholders in the privately held business include CVC, Brookfield, GIC, Temasek and General Atlantic. Salter, 62, was back in Shanghai earlier this month to announce that the city had become Authentic’s new headquarters for an Asia-Pacific region that he expects will be a big source of new revenue in the coming years. “I always said that I truly believe that the Asia-Pacific — and specifically China — will be the biggest consumer market in the world. And I still believe that to this day,” Salter said. The region currently accounts for nearly 15% of Authentic’s business yet “should be almost as big as the United States, (which) represents roughly 60% of our total…
Filed under: News - @ June 22, 2025 9:23 am