Partners And Politics Fuel Willy Chavarria’s Growing Brand At PFW
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The finale of the Willy Chavarria Spring Summer 2026 fashion show. Photo Courtesy of Willy Chavarria courtesy of Luca Tombolini Since debuting his namesake line in 2015, Willy Chavarria has stayed the course of its founding principles to find beauty that is often unseen and to promote political messages, deemed positive assuming your views are liberal, as most of fashion is. His core beliefs have led to an affiliation with the ACLU, for which he has designed merchandise for fundraising purposes. For his second show in Paris, entitled “Huron” for the California agriculture town Chavarria was raised in, the designer took the political concept even further and rolled out more in the way of partners that fuel the brand’s fast ascent. A model at the Willy Chavarria fashion show. Photo Courtesy og Willy Chavarria The show opened with a particularly poignant, if not painful scene to watch, A group of 35 Chavarria staple models, whose everyday look is typically a shaved head and plenty of tattoos, dressed in white shorts and T-shirts made in partnership with the American Civil Liberties Union (ACLU) walked on to the runway, got down on their knees and bowed their heads with hands behind backs, assuming the position that detainees who were exported to El Salvadoran prisons under the new Trump administration in US were seen in in media coverage. The T-shirt had print that read: “The ACLU dares to create a more perfect union – beyond one person, party, or side.” Backstage, Chavarria was clear the expression of his feelings on the matter were not to be stifled, repercussion threats be damned. “With regard to activism and politics, regardless of what we do, we’re being political. When we’re not saying something, it’s much louder than saying something. I have no choice; we have no…
Filed under: News - @ June 29, 2025 9:19 pm