The post Phoenix Group Amplifies Its Tech and Web3 Presence with Strategic Lyvely Investment appeared on BitcoinEthereumNews.com.

Phoenix Group PLC, a global leader in blockchain technology, has made a significant stride in the tech and Web3 domain with its strategic investment in Lyvely, a dynamic UAE-based platform. The investment is a clear indication of Phoenix Group’s dedication to nurturing innovation and reshaping the digital landscape, particularly in enhancing the interaction and monetization avenues for creators and consumers online. Lyvely stands out as a platform that transcends traditional e-commerce boundaries, fostering a unique environment where direct-to-consumer relationships thrive. With the introduction of its digital currency set to launch in Q1 2024, Lyvely is poised to revolutionize the way creators monetize their content and offer consumers exclusive, personalized experiences. Phoenix Group’s visionary investment in Lyvely Bijan Alizadehfard, Co-Founder & Group CEO of Phoenix Group, emphasized the strategic nature of the investment. “Our investment in Lyvely is a testament to Phoenix Group’s vision of supporting innovative tech startups and the future of digital innovation,” he stated. The move is not just about acquiring a stake in a company; it’s an investment in the burgeoning digital and creator economy, which is experiencing exponential growth. Alizadehfard further highlighted the significance of the partnership, noting, “Investing in Lyvely, a UAE homegrown platform, aligns perfectly with our mission. It represents a revolutionary blend of Web2 and Web3 capabilities, set to redefine the digital interactions between creators and consumers.” The acquisition marks a crucial milestone for Phoenix Group, showcasing its commitment to fostering cutting-edge tech startups, supporting visionary founders, and diversifying its investment portfolio. Lyvely’s vision and the future of digital interaction Farah Zafar, CEO of Lyvely and MD & Group CLO of Phoenix Group, elaborated on the strategic alliance’s potential. “The partnership between a Web3 powerhouse and tech innovators is more than an investment; it’s a collective vision to revolutionize online monetization and empower…

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Filed under: News - @ December 25, 2023 3:38 am