Planning a Successful Crypto PR Campaign in the United States: 2026 Strategy
The post Planning a Successful Crypto PR Campaign in the United States: 2026 Strategy appeared on BitcoinEthereumNews.com.
Crypto brands still treat the US as the highest-stakes media market for one simple reason: a strong US narrative tends to travel globally. Coverage and commentary from US outlets can shape investor perception, partnership momentum, and even how regulators, institutions, and founders in other regions interpret a project’s legitimacy. At the same time, the US doesn’t behave like most Asian or European crypto media segments. It’s less centralized around a few “local-language habit” destinations and more defined by a constant push-pull between crypto-native speed and mainstream financial standards with audiences moving between the two depending on market sentiment, policy headlines, and macro news. That makes US PR less about “being visible” and more about being credible in multiple arenas at once. What makes the US crypto media market different The US is a tiered media market where influence concentrates at the top. A relatively small set of English-language publishers capture a disproportionate share of attention, so broad pitching without a tier strategy tends to produce scattered coverage with limited impact. According to Outset PR’s latest US crypto media analysis, overall crypto-native media traffic contracted by 33.5% across the quarter (October to December), while AI referrals rose to 25.6% of referral-driven discovery, signaling that loyalty, algorithmic distribution, and machine-mediated search are increasingly shaping how stories are found, shared, and trusted heading into 2026. This guide outlines the steps crypto projects, exchanges, Web3 platforms, and blockchain startups can take to build structured, credible, and measurable PR campaigns for the US market—designed for Tier-1 reach, mainstream validation, and growing AI-era discoverability. 1. Why “tiers” matter in the US: it’s an attention oligopoly, not a flat media map According to Outset PR’ report, the US crypto-native media market has reached oligopoly status, where the Tier-1 cohort absorbs 95.25% of demand. In other words: most…
Filed under: News - @ February 21, 2026 7:27 pm