TL;DR

Polymarket reached a partnership with Kaito AI to launch attention markets based on data from X, TikTok, Instagram, and YouTube.
The contracts will rely on mindshare and sentiment metrics processed by Kaito, with an initial focus on crypto and artificial intelligence.
Polymarket posted $7.66 billion in volume in January. Kaito will integrate these markets into its website and into a standalone platform.

Polymarket announced a partnership with Kaito AI to introduce attention markets built on social media metrics. The platform will offer bets on brand popularity, trend relevance, and public perception using aggregated data from X, TikTok, Instagram, and YouTube. The initial rollout will begin in March and expand progressively throughout the year.

The integration is built around two core metrics processed by Kaito: mindshare, which measures conversation volume, and sentiment, which classifies that flow as positive or negative. These data points will serve as the foundation for creating tradable contracts on Polymarket. The first markets will focus on the crypto sector and the artificial intelligence ecosystem, before expanding to finance, entertainment, sports, geopolitics, and other areas of cultural interest.

Polymarket to Launch Hundreds — and Potentially Thousands — of New Contracts

Polymarket confirmed it will launch dozens of these markets starting in early March and plans to scale to hundreds, and potentially thousands, by the end of the year. The company already tested this format in November with two pilot markets powered by Kaito data. One tracked the growth of Polymarket’s mindshare through March 2026 and surpassed $1.3 million in volume. Another followed Crypto Twitter’s mindshare and accumulated close to $90,000 in trading activity.

Polymarket continues to grow at an exponential pace. It processed $7.66 billion in volume in January, a 44% increase compared with December and its fifth consecutive month of expansion. Over the same period, Kalshi recorded $9.55 billion, posting a 45% month-over-month increase.

Kaito to Launch a Standalone Platform

Kaito said the attention markets will be integrated directly into its main website and that a standalone platform dedicated to this product will also be launched. At the same time, the company is developing similar markets for Noise, a separate project that operates with perpetual contracts based on the same mindshare and sentiment metrics. Noise raised $7.1 million in January in a round led by Paradigm.

Founded in 2022 and headquartered in Singapore, Kaito has raised $10.5 million in funding at a valuation of $87 million, with backing from firms such as Dragonfly Capital, Sequoia China, and Jane Street

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Filed under: News - @ February 10, 2026 6:30 pm