Prenetics Ends Bitcoin Purchases, Focuses on IM8 Expansion
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Key Points: Prenetics halts Bitcoin acquisition strategy to focus on IM8 expansion. Company maintains 510 BTC as treasury reserves. IM8 brand co-founded with David Beckham shows rapid revenue growth. Prenetics Global Limited announced the cessation of daily Bitcoin purchases, opting to funnel resources into their thriving consumer brand IM8 as of December 4, 2025. This shift underscores Prenetics’ strategic focus on IM8, projected to bolster shareholder value, aligning with their $70 million liquidity for future growth initiatives. Prenetics Shifts Resources from Crypto to Wellness Prenetics Global Limited has officially stopped its strategy of acquiring Bitcoin. Instead, the company will focus on expanding its wellness brand, IM8, alongside co-founder David Beckham. The decision was sanctioned by the Board of Directors and involves retaining 510 BTC in treasury reserves. The cessation of Bitcoin purchases marks a strategic realignment of resources. The capital previously allocated to Bitcoin will now fund IM8’s international growth and innovation. This shift highlights Prenetics’ commitment to maximizing financial returns and operational focus. Market insights suggest that Prenetics’ decision could have ripple effects across wellness industries. CEO Danny Yeung noted the surprising success of IM8, describing the venture as offering unprecedented opportunities for shareholder value. In a similar strategy shift, one tech firm reported increased shareholder satisfaction after redirecting capital to their core business, leading to 30% growth within a year, emphasizing the potential benefits of Prenetics’ focus on IM8. The phenomenal success of IM8 has exceeded all expectations and scaled much faster than our original expectations. Our Board and management team unanimously agreed that the most promising path to creating significant, sustainable shareholder value is to devote our undivided attention to this once-in-a-generation opportunity clearly visible in IM8. — Danny Yeung, CEO and Co-Founder, Prenetics Global Limited Bitcoin’s Market Context Amid Prenetics’ Strategic Move Did you know? Bitcoin…
Filed under: News - @ December 30, 2025 10:25 pm