The post Printemps Becomes Europe’s First Major Retailer to Join the Trend appeared on BitcoinEthereumNews.com.

Crypto is coming to Europe’s popular luxury retail stores. According to reports, Printemps, a popular chain of luxury brands, will start accepting cryptocurrencies for payments. The luxury store operator has partnered with Binance Pay and Lyzi to offer its customers an option to pay using top cryptocurrency. Binance Pay offers a contactless and secure global payment system supporting 300 cryptos. With this deal, Printemps customers across all four brands and over 20 stores in France can enjoy the convenience and security of crypto payments. According to the company, the crypto integration will serve over 6.5 million French customers. Crypto’s Use Cases Continue To Expand Printemps’ collaboration with Binance Pay and Lyzi reflects the ongoing expansion of use cases for cryptocurrencies. By integrating Binance Pay and Lyzi into its cashier section, the company can now provide its over 6.5 million French crypto-consumers with secure and flexible payment options.Printemps currently runs 20 stores across the country. Many observers say Printemps’ move will shake up the luxury retail industry. It’s the first European luxury brand to accept cryptocurrencies, underscoring the blockchain’s potential to enhance customers’ shopping experiences. Binance Pay, Lyzi, And Printemps: An Award-Winning Collaboration Printemps’ cooperation with Binance Pay and Lyzi will not only reshape the luxury retail shopping experience but also enhance the customer experience while enjoying the blockchain’s promised convenience and security. Total crypto market cap currently at $3.3 trillion. Chart: TradingView The industry has already hailed the partnership, with Printemps and Lyzi collecting an award for their efforts. These companies won the Bronze Laureate Award under innovative Collaboration at the 11ᵉ Nuit du Commerce Connecté. The awards show, hosted by Républik Retail, aims to reward companies that invest in new technologies and innovation, including artificial intelligence. Printemps Remains Committed To Innovation According to the company, the industry recognition from…

---

Filed under: News - @ December 1, 2024 7:04 am