The post Privacy-Focused Web3 Ad Platform AdEx Integrates AI-Powered Targeting & ZK-Proofs appeared on BitcoinEthereumNews.com.

Web3-native advertising platform AdEx Network has announced a major platform revamp that integrates innovations around artificial intelligence and zero-knowledge-proof privacy protocols. The updated platform is designed to help Web3 companies better target more traditional audiences in the Web2 world.  AdEx is an emerging rival to legacy online advertising giants such as Google and Facebook, offering a decentralized and programmatic ad platform with enhanced privacy and user control. By using cryptographic ZK-proofs for ad-matching, it ensures that all of the data it relies on for targeted advertising remains in control of the users who generated it. Users can choose if they want to share that data or not, and if they decide to do so, it will be obscured using ZK-proofs, meaning they can remain anonymous while seeing more relevant ads.  The way it works is that the ad-matching process happens on the user’s device, where there data is stored. That information never leaves the device, and the advertisers can’t actually see it themselves, other than to know that the user is likely to be either receptive, or not receptive, to a specific ad.  In other words, no advertiser can use AdEx to create an extensive database of internet users, unlike traditional ad giants do.  But why would anyone agree to share their data in the first place? Well, the beauty of AdEx’s Web3 platform is that it’s willing to reward people for doing so. By agreeing to let advertisers use their web browsing data, they’ll earn cryptocurrency rewards. Users can select the kinds of ads they’re willing to see, so they won’t be spammed by stuff that doesn’t interest them. They can also grow their rewards by staking the token they receive, $ADX, to earn an additional passive income.  AdEx’s new platform includes AI capabilities that helps to optimize ad targeting…

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Filed under: News - @ June 29, 2024 2:02 am