Pudgy Penguins Hit New York City With Valentine’s Day Pop-Up Event
The post Pudgy Penguins Hit New York City With Valentine’s Day Pop-Up Event appeared on BitcoinEthereumNews.com.
In brief Pudgy Penguins is hosting a pop-up Valentine’s Day event in New York City this week. The crypto-native brand is selling a plush bouquet at the event, with an online offering already sold out. The Pudgy Penguins team plans to expand the V-Day event internationally next year. The Pudgy Penguins team is helping fans celebrate Valentine’s Day in the real world with Pudgy Petals, a three-day immersive pop-up event in New York City that highlights gifting and connection via its colorful characters. Running February 12-14, the activation invites guests into the love story of Polly and Pengu (aka Pax), core characters in the Pudgy Penguins universe. The team told Decrypt that the brand—which has expanded from NFTs to games, real-world toys, and beyond—is using Valentine’s Day as a cultural entry point to continue to translate its internet-native IP into a broader brand. At the center of the pop-up is the Pudgy Penguins Plush Bouquet ($49.99), an alternative to traditional flowers. The bouquet features plush characters and soft textures designed to last well beyond the holiday. An online drop of the bouquet has already sold out, but it will also be available at the pop-up. Pengu and Polly are taking over NYC this Valentine’s Day! Join us at our Pudgy Petals pop-up store from February 12-14 for a celebration of our Valentine’s Day collection, love, and all things Pudgy. pic.twitter.com/EJUszK6jwb — Pudgy Penguins (@pudgypenguins) February 6, 2026 “The Plushie Bouquet marks our first Valentine’s Day expression,” Pudgy Penguins Director of Business Development Steve Starobinsky told Decrypt. “The item is intentionally positioned as a long-lasting symbol of companionship designed to be kept and revisited rather than discarded after a few days like traditional flowers or candy. This item embodies our aim of creating new rituals of affection rooted in meaning rather…
Filed under: News - @ February 8, 2026 6:25 pm