Pudgy Penguins Now Join Forces with NASCAR in Major Collab
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Pudgy Penguins teams up with NASCAR to expand its presence beyond NFTs and into mainstream motorsport culture. The project continues its growth by linking digital collectibles with real-world experiences, including travel rewards and gaming. Not just toys, books, and games—now Pudgy Penguins are also speeding on the racetrack. This NFT collection, which was initially only known in Web3 circles, has announced a partnership with NASCAR, one of the biggest names in the world of car racing. Through a short video on the X platform, a penguin wearing his signature hat is seen preparing in a racing garage, complete with a typical pit stop atmosphere. Many are immediately curious, is this just a funny campaign or will it really become a real-world cross-activation? We’re happy to announce that we will be partnering with @NASCAR to bring Pengu to NASCAR fans worldwide. pic.twitter.com/yIyFlYKwnp — Pudgy Penguins (@pudgypenguins) June 11, 2025 Beyond Hype: Pudgy Penguins Keep Building in the Real World Looking at their recent track record, it seems like it’s not just about seeking attention. Pudgy Penguins have recently been getting more serious about expanding their influence outside the NFT world. Previously, they had released physical toys at Walmart and Target, as well as a Telegram game called Pengu Clash which is scheduled for a full release on June 18, 2025. This game even has more than two million registrants, long before the launch. So when they partnered with NASCAR, it didn’t feel like a whim, but part of a long-term plan. Linking Digital Fun With Real-Life Benefits for All Ages On the other hand, the Pudgy ecosystem is also increasingly “connected” to the real world. CNF recently reported that users can now collect miles from Lufthansa—Europe’s largest airline—every time they shop at the Pudgy Shop, either with fiat money or PENGU…
Filed under: News - @ June 14, 2025 8:27 am