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Television runs on footage that almost no one has time to watch. Reality, documentary, news and sports productions shoot far more material than editors can reasonably process, and the glut keeps growing. Quickture, built by veteran unscripted producers and engineers, turns that backlog into structured, searchable material and gives editors a way to work at the pace modern schedules demand. Story beats identified, labeled, and organized, instantly. Quickture Quickture’s founders built the tool because they were trapped inside the problem for years. “We overshoot everything, and it takes a long time and a lot of money to find that story,” said co- founder Matt Hanna, whose career spans VH1, Esquire Network and multiple major production companies. “Editing becomes the grind that slows everything down.” Co founder Irad Eyal lived the same reality as the creator of “Southern Charm” and “Floor Is Lava.” He described the company as a response to a lifetime of wasted hours in post. “We built Quickture because we have been in the trenches,” he said. “We saw how much good content gets stuck in post and we created the tools we wished we had.” Use words to sort through hundreds of hours of footage. Quickture Eyal says the scale of the problem can’t be overstated. At one natural history company in the United Kingdom, Eyal watched producers spend years logging each moment of a lion family’s life. “There is a guy or a team of people whose job is to sort every moment,” he said. “We could do that in about an hour.” Quickture plugs directly into Avid Media Composer and Adobe Premiere Pro. Editors stay inside their familiar environment while the system handles transcripts, speaker identification, story beats, visual logs and search. Eyal demonstrated how the tool builds a heat map that scores every beat…

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Filed under: News - @ December 2, 2025 6:26 pm