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As CoinGecko celebrates its 11th anniversary, the company is marking the milestone with a fresh new look and an eye on the future.  At Paris Blockchain Week, BeInCrypto sat down with Aimann Faiz, Head of Business Development at CoinGecko, to discuss the platform’s rebranding, evolving business model, and the state of the crypto market. CoinGecko’s 2025 Rebranding  April 7 marked the 11th anniversary of CoinGecko. It was 11 years ago that our co-founders TM Lee and Bobby Ong started CoinGecko as a side project.  After 11 years, the market has grown a lot, and so have we, so we wanted to do our branding to reflect better who we are today and where we’re headed The rebrand reflects our evolution as a company—we’ve introduced new products, expanded our reach, and felt it was the right time to rebrand as well as emphasize our core brand pillars: trustworthiness, ease of use, and empowerment.  As part of the rebranding, we want to reinforce the key message to our users that CoinGecko is your crypto companion. Moreover, I’ve been with the company for six years. The Gecko has also always scared me a little bit. So now it’s a lot friendlier. We have two products: CoinGecko and GeckoTerminal. The two products also have their own mascots that are aligned with the two brands. As for the rebranding, it’s more than just a refresh of our logos. If you look at it, it’s a bit sleeker now. We look a lot younger, more trendy, and… less geeky.   It solidifies the fact that in 11 years, we’ve grown from what was a side project to something that’s trusted by millions of users The rebranding doesn’t affect the business itself. The business remains the same. We focus on the marketing services that we extend to our…

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Filed under: News - @ April 23, 2025 2:24 am