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Reddit CEO Steve Huffman has revealed that artificial intelligence chatbots are not a major traffic driver for the platform. This revelation comes as companies like OpenAI and Google have confirmed more people are using artificial intelligence for their search. During Reddit’s Q3 2025 call, Huffman pointed out that its top traffic drivers remain Google Search and direct access. “[Chatbots are] not a traffic driver today. I think our relationships with the companies that we work for, or work with directly, are healthy, and we both learned a lot over the last couple of years, really the value of Reddit’s data and where our respective products can go and how we can help each other. So I’m looking forward to continuing to work on these things with these partners. But they’re not a major traffic driver today,” Huffman said during the call with analysts. Reddit CEO reveals major traffic drivers During the call, an analyst asked if the company sees 50% of its traffic from Google and the other 50% from direct access. Huffman answered that the numbers are “approximate, but pretty close.” The platform has enjoyed a tricky relationship with LLM builders over the past few months. In May 2024, Reddit locked down its data through a new policy change. It indicated at the time that any kind of commercial use of its data would need a license. The company also signed a deal with OpenAI at the time. As part of its agreement, it allowed the artificial intelligence company to use its data to train its model. In the statement released at the time by OpenAI, it said the partnership will provide access to “real-time, structured and unique content” like posts and replies, allowing its tools and models to “better understand and showcase” that content. It also mentioned that…

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Filed under: News - @ November 1, 2025 2:29 pm