The post Revolutionizing Onchain Discovery for Builders appeared on BitcoinEthereumNews.com.

Key Takeaways: Coinbase has acquired Spindl to solve the “onchain discovery” issue of developers on its Base network. Spindl, a specialist in onchain advertising, brings the concept of builders getting what they need to grow on the blockchain to life. This action reinforces Coinbase’s commitment to a fair, open, and inclusive ecosystem for onchain applications. The well-known cryptocurrency exchange Coinbase has taken a major step by acquiring Spindl, an onchain advertising and infrastructure platform, to enhance app visibility on its Ethereum layer-2 network, Base. This acquisition directly addresses the challenge many developers face—ensuring their applications gain visibility in an increasingly crowded market. In a statement released on January 31st in 2025, Coinbase stated that Spindl’s technology will solve the “onchain discovery problem”. Why Onchain Discovery Matters Innovations in the decentralized application (dApp) world are abundant. However, it is quite challenging to reach out to the users who may be interested in them. This difficulty is not exclusive to the crypto community, however, and is mostly similar to early times on the internet, when websites struggled to become known. This move by Coinbase will not only benefit the crypto community, but also resolve a major pain point in another area. Without effective discovery methods, even the most innovative dApps may struggle to be monetized. It’s like having a fantastic product in a store with no signage—only a few customers will stumble upon it. Spindl: Rebuilding the Ad Tech Stack Onchain Spindl, founded in 2022 by Antonio García Martínez, has deep expertise in the digital advertising industry. Martínez isn’t a beginner in the digital ads industry. He was a pioneer of the Facebook ads group, responsible for creating the platform’s first keyword and audience targeting tools, and the self-serve ad exchange (FBX), a programmatic ad exchange. His expertise was instrumental in Facebook’s…

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Filed under: News - @ February 4, 2025 3:27 am