The post Ripple Hits Miami, But XRP Army Appears MIA appeared on BitcoinEthereumNews.com.

For years, the XRP army has been a formidable force, rallying around a plan to replace incumbent systems for international payments. But at Ripple Labs’ eighth annual Ripple Swell outing, the group’s presence was subtle against a suit-wearing suite of attendees. The flagship event, hosted in Miami this year, attracted many of the firm’s customers and business partners—from market makers to exchanges—Ripple Labs CEO Brad Garlinghouse told Decrypt. He described that crew as somewhat distinct compared to XRP’s online devotees. “The XRP army is slightly more amorphous,” Garlinghouse said, adding that “every major layer-1 [network] has its own community around it that fuels passion and utility.” Ripple Labs CEO Brad Garlinghouse at Ripple Swell in Miami. Image: André Beganski/Decrypt Launched in 2012, XRP is currently the seventh largest cryptocurrency by market cap—and not too long ago held a steady position in the top three. Striving to improve the global financial system through crypto-based cross-border transactions, Ripple yesterday unveiled the list of cryptocurrency exchanges and trading platforms that will support its RLUSD U.S. dollar-denominated stablecoin. Some of those companies later issued promotional calls directed at XRP’s soldiers. The XRP army’s online efforts have made a notable impact on the token’s virtual foothold. Its total media mentions have recently crossed 6.75 million, recently averaging between 8,000 and 20,000 mentions per day, according to data from the social intelligence platform LunarCrush. “Over the years, XRP has seen substantial social growth,” LunarCrush co-founder and CEO Joe Vezanni told Decrypt in a statement. “The community has steadily expanded, particularly from 2021 onwards, with a sharp rise in activity and content creation in 2023.” ATTEN-HUT! 🫡 XRP ARMY ROLL CALL! 📢 In partnership with @Ripple, you can now buy, store, and manage your $XRP directly within your MoonPay account. Whether you’re a new recruit or a…

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Filed under: News - @ October 16, 2024 11:15 pm